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Use cases

Who Wearabout is for and what it will do for them.

Who it is for

Built for the people who feel the problem

Wearabout is not open yet, so this is who it is being built for. Nothing a card names is a promise: the pages this site publishes are who it covers today.

Holiday packers

A week in Lisbon, packed from your rails

Dates, weather and plans go in, and an outfit for each day comes back with the packing list behind it, built from pieces you already own.

Wearabout: A week in Lisbon, packed from your rails

Capsule wearers

Rewear the pieces you had forgotten

The grid keeps every piece visible and the last-worn date shows what has sat untouched, so the quiet quarter of the wardrobe comes back into use.

Wearabout: Rewear the pieces you had forgotten

Work travellers

Two days of meetings, one small case

Short trips with a dinner in the middle get a day-by-day plan, so you pack the shirt you need rather than three you do not.

Online shoppers

Orders added by their shop link

Paste the link from the retailer and the piece joins your wardrobe, or upload your own photo of it once it has arrived and been tried on.

The problem

You own more than you can picture

The jumper you forgot about stays at the back of the shelf, and you buy another one like it. Indyx data puts the average catalogued wardrobe at 166 items, with a quarter of them unworn in a year. Packing is harder still: a small case, five days of plans, and no record of what you own. Most wardrobe apps want a whole evening of photographing before they give anything back, so the catalogue never gets finished.

Join the Wearabout waitlist

Leave an email and you will be among the first UK women invited in when the first group opens. Nothing to install, nothing to pay.

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